It doesn’t matter who the Cowboys play. It doesn’t matter whether they are good. It doesn’t matter whether it’s a good game.
The Cowboys’ annual game on Thanksgiving in the 4:30 p.m. ET time slot almost always has been and likely will almost always be the highest-rated regular-season game of this season and every season.
The Cowboys’ game against Washington on Thursday drew 30.3 million viewers, according to FOX Sports, making it the most-watched NFL telecast of the 2020 season. In fact, it is the single most-watched television broadcast since Super Bowl LIV in February.
The Cowboys and Bills game on Thanksgiving Day last season drew 32.6 million viewers.
Last week’s game featured two games with 3-7 records entering the game, and Washington routed the Cowboys 41-16. It mattered not. Everyone watched (or slept in front of the TV) nonetheless.
The early Thanksgiving Day game featuring the Texans and Lions had 23.389 million viewers.